Who’s Blogging What now gives an opportunity to delve deep into Facebook Page Marketing.

The 30-page guide has truly interesting (albeit not completely new) tricks&tips regarding the Facebook Page arena; a recommended reading is Getting People To ‘Like’ Your Facebook Page by Lisa Barone.

You have to make people want to join your Facebook page.
It’s simple: You can’t market to or build brand awareness with someone who’s not opted in. What’s not simple is getting a user to hit that ‘like’ button. Users are a lot more discerning on Facebook than on other social sites. For them to opt into your page, they need a compelling reason. It’s a big step from passively liking a brand to publicly ‘liking’ them in full view of friends and colleagues. You have to make it worth their while.

That’s as simple as it seem even though a tough goal to reach.

Get the Facebook Page Marketing Guide by clicking here, it’s free, it’s fun and may be useful too.