What Does Social Business Really Mean?

Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners, suppliers, communities and stakeholders in a safe and consistent way. To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs.
To achieve this, successful businesses must align their core goals and objectives in cross-enterprise collaboration and create a socially integrated organizational blueprint that focuses on people and culture.

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[Via CrowdShifter]

This strategy is part of a larger plan for the social media company to reach the election year groups and international advertisers as well.

It’s starting to look like Twitter plans to make some money.

The latest roll out is in partnership with American Express, so only Amex cardholders or merchants who accept Amex can sign-up.

In return Amex will give each buyer a $100 credit to sweeten the deal.

While the number of places available on the platform is limited for now, Twitter told AllThingsD that it will let in more buyers throughout the year in further groups of 10,000.

It shows that Twitter is serious about making money from advertising but is retaining a cautious approach, presumably so it can modify and develop the platform as it lets in more users.

The self-serve approach has worked well for Google and Facebook, so it is no surprise to see Twitter following suit, however it will have to overcome doubts about how effective its platform is.

[Via Mashable and others]