As exits go, this one was pretty speedy: The startup was giving sneak peeks of its still-in-beta software just 18 months ago.

The terms of the deal were not disclosed.

Topguest works with loyalty and rewards programs such as Hilton HHonors, Priority Club, Wyndham Rewards, United MileagePlus and Caesars Total Rewards and with social networks including Facebook, Twitter, Instagram and Foursquare.

Through Topguest, consumers can get real-world value out of their online activities — in simple terms, you can earn loyalty points just for your checkins, photos and updates. You can then redeem those points for more travel.

While Topguest will continue to operate under its current branding, the combined company is set up to give customers a full-fledged technology platform for loyalty programs.

[Via PRNewswire]

“Amazon: Kindle Books Now Outselling Hardcovers”

Fact and figures.

“Over the past three months”, according to an Amazon statement, “for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books. Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books.”.

This trend may become the norm compared to the outstanding Christmas-day-only ebook result.

Among other reasons, Apple iPad competition has driven price lowering for Kindle devices, giving them much more appeal to consumer willing only to read books.

The bottom line tells us there’s a market out there for ebook still to be tapped, be it from Apple’s new iBook store or from the already-estabilished Amazon Kindle store (and that Kindle is far from dead…).

Who’s Blogging What now gives an opportunity to delve deep into Facebook Page Marketing.

The 30-page guide has truly interesting (albeit not completely new) tricks&tips regarding the Facebook Page arena; a recommended reading is Getting People To ‘Like’ Your Facebook Page by Lisa Barone.

You have to make people want to join your Facebook page.
It’s simple: You can’t market to or build brand awareness with someone who’s not opted in. What’s not simple is getting a user to hit that ‘like’ button. Users are a lot more discerning on Facebook than on other social sites. For them to opt into your page, they need a compelling reason. It’s a big step from passively liking a brand to publicly ‘liking’ them in full view of friends and colleagues. You have to make it worth their while.

That’s as simple as it seem even though a tough goal to reach.

Get the Facebook Page Marketing Guide by clicking here, it’s free, it’s fun and may be useful too.