Marketing

Social business: much more than social networks?

This cool post from CrowdShifter gets deep into social media and finds what does social business mean. What Does Social Business Really Mean? Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners, suppliers, communities and stakeholders in a safe and consistent [...]

Share

Social media vs. conventional media: who do you trust?

Who do people trust during election season? Check this cool infographic! [Via Craigconnects.org]

Share

Twitter has opened up its self-serve ad platform to another 10,000 marketers

Twitter has been working up to its more broadly offered self serve ad platform for a while now. To this point, there are about 100 advertisers that have been allowed to use the system but Twitter is about to expand that capability significantly as it looks to make 2012 a big year. This strategy is [...]

Share

Four (plus one) basic Twitter visibility tips

Here is a poker of simple (yet powerful) tips to increase and mantain Twitter visibility. I know some of you are still skeptics as to how social media can do anything for your business, but Twitter is one of the most powerful and people-reaching tool these days. Optimize your page and tweets – Just as [...]

Share

Travel startup Topguest acquired by ezRez

Topguest, a San Francisco-based startup focused on loyalty programs and travel, has been acquired by ezRez Software, Inc. As exits go, this one was pretty speedy: The startup was giving sneak peeks of its still-in-beta software just 18 months ago. The terms of the deal were not disclosed. Topguest works with loyalty and rewards programs [...]

Share

Facebook logs 500 million users and reaches a new milestone

Facebook announced Wednesday morning it has reached its 500 millionth member. Due to privacy constraints, we won’t know exactly who that is, or where; and there’s no prize waiting for him or her. The site, which launched in 2004, has gained around 100 million new users in the last six months. Nonetheless, those numbers generate [...]

Share

Kindle ebooks sales boost – and outsell hardcover books

According to Mashable “Amazon: Kindle Books Now Outselling Hardcovers”. Fact and figures. “Over the past three months”, according to an Amazon statement, “for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books. Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books.”. This [...]

Share

U2′s Bono through Elevation Partner private equity said to raise Facebook stake with US$ 120 million

U2′s leader Bono Vox keeps on investing in Facebook According to the technology blog TechCrunch, Elevation Partners, the private equity firm backed by bad-backed U2 frontman Bono, has stumped up $120m for just over 0.5 per cent of Facebook. The deal values the dominant social network at $23bn, and takes Elevation Partners’ total stake to [...]

Share

Who’s Blogging What: 2010 Facebook Page Marketing Guide (free download)

Frankly speaking I love free guides: they give such good hints on premium guides and immediate tips on what’s up in the market. Who’s Blogging What now gives an opportunity to delve deep into Facebook Page Marketing. The 30-page guide has truly interesting (albeit not completely new) tricks&tips regarding the Facebook Page arena; a recommended [...]

Share