Twitter has opened up its self-serve ad platform to another 10,000 marketers

twitter self-serve advertisement small businessTwitter has been working up to its more broadly offered self serve ad platform for a while now.
To this point, there are about 100 advertisers that have been allowed to use the system but Twitter is about to expand that capability significantly as it looks to make 2012 a big year.

This strategy is part of a larger plan for the social media company to reach the election year groups and international advertisers as well.

It’s starting to look like Twitter plans to make some money.

The latest roll out is in partnership with American Express, so only Amex cardholders or merchants who accept Amex can sign-up.

In return Amex will give each buyer a $100 credit to sweeten the deal.

While the number of places available on the platform is limited for now, Twitter told AllThingsD that it will let in more buyers throughout the year in further groups of 10,000.

It shows that Twitter is serious about making money from advertising but is retaining a cautious approach, presumably so it can modify and develop the platform as it lets in more users.

The self-serve approach has worked well for Google and Facebook, so it is no surprise to see Twitter following suit, however it will have to overcome doubts about how effective its platform is.

[Via Mashable and others]


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