Travel startup Topguest acquired by ezRez

topguestTopguest, a San Francisco-based startup focused on loyalty programs and travel, has been acquired by ezRez Software, Inc.

As exits go, this one was pretty speedy: The startup was giving sneak peeks of its still-in-beta software just 18 months ago.

The terms of the deal were not disclosed.

Topguest works with loyalty and rewards programs such as Hilton HHonors, Priority Club, Wyndham Rewards, United MileagePlus and Caesars Total Rewards and with social networks including Facebook, Twitter, Instagram and Foursquare.

Through Topguest, consumers can get real-world value out of their online activities — in simple terms, you can earn loyalty points just for your checkins, photos and updates. You can then redeem those points for more travel.

While Topguest will continue to operate under its current branding, the combined company is set up to give customers a full-fledged technology platform for loyalty programs.

[Via PRNewswire]


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